This is the Last Chance to Save Your Quarter Sales Bonus.
That new eco-product launched a few months ago with big expectations.
Leadership was excited. Marketing rolled out fresh decks. There was even some early buzz.
But now?
It’s quiet.
Too quiet.
If you’re a Sales Manager, this isn’t just frustrating—it’s pressure.
Pressure to figure it out. Pressure to perform. Pressure without a clear diagnosis.
Let’s be clear:
You probably don’t have a product problem.
You have a clarity problem.
And in this guide, we’ll share fast, practical tips you can apply right now to take smart steps toward fixing it.
Why Good Products Still Struggle to Sell.
In 90% of the underperforming product cases we’ve seen, the issue isn’t technical—it’s strategic.
Sales teams are pitching hard, but the story just isn’t landing.
Look closer, and most stuck deals come down to one of these three root problems:
1. Misaligned Priorities – The buyer didn’t see it as urgent
2. Low Perceived Value – They didn’t believe it would change their world
3. Wrong Buyer or Channel – You were pitching to someone who couldn’t move
Sound familiar?
Your First Step: Ask These 3 Questions.
Before you rewrite the pitch or blame the product, pause.
These three questions will help you pinpoint what’s actually going wrong—and where to focus your effort.
“What are your most important ongoing projects?”
If your pitch doesn’t connect directly to something urgent the buyer cares about, you’re misaligned.
The product might be good—but it’s solving a problem they’re not prioritizing right now.
“What was their first reaction when you explained the product?”
Did they light up and say, “This is exactly what we need”?
Or did they politely nod and say, “Interesting…”?
If there was no energy, urgency, or follow-up—it means the perceived value didn’t land.
“Does the buyer own the pain—or the budget?”
Be honest.
Were you pitching to someone with real decision-making power—or just someone curious?
If you’re not in front of the right person, no pitch (no matter how good) is going to move the deal forward.
Most Teams Don’t Ask These. You Can.
This kind of simple, sharp diagnosis may not be flashy—but it creates clarity.
And clarity is your edge in a quarter that’s slipping away.
Because once you know which of these three is the real issue, you can:
- Coach better
- Pitch smarter
- And ask your leadership for the right kind of support
Next Step: Get the Sales Playbook.
If you want to go deeper, we’ve put together a free Sales Playbook built specifically for managers like you—those in the middle of the pressure, trying to hit targets with unclear stories and half-baked messaging.
Inside, you’ll find:
- How to turn environmental features into buyer-relevant outcomes.
- Tools to get your team aligned around one confident sales story.
- Simple frameworks to improve deal flow—even when the product’s not perfect.
The Fastest Way to Know Your Next Move
Get 15 free minutes of clarity to uncover what’s driving — or holding back — your product’s performance, and the smartest way to improve it. You’ll walk away knowing exactly what to do next.