Clarity Diagnostic (3-Week Sprint)

Unblocking Sustainable Product Adoption in B2B Manufacturing

What You'll Achieve in 3 Weeks

  • Pinpoint why buyers hesitate — directly from real prospects and lost deals
  • Uncover emotional, functional, and organizational adoption barriers
  • Align your messaging with buyer logic, not internal assumptions
  • Build internal alignment using LCA fundamentals as a shared language
  • Get a ready-to-execute go-to-market adjustment plan

What We Do — The 3-Week Process

1. Strategic Intake: Market Reality Scan

Kick-off session to assess positioning misalignment across product, buyer types, and market dynamics.

2. Buyer Interviews (5–8)

We speak to hesitant buyers, lost leads, and ESG stakeholders to surface:

  • What triggers action
  • What creates resistance
  • What value they actually want

3. Motivation Mapping + Friction Analysis

We map:

  • Desired outcomes
  • Switching risks
  • Struggling moments in the sales process
  • Opportunities to reposition your value story

4. Sales Friction Diagnosis

We evaluate:

  • Your value proposition vs. actual buyer drivers
  • Messaging gaps
  • ESG proof vs. measurable impact

5. LCA Enablement Workshop

A deep training aimed at:

  • Frame LCA as a business growth tool
  • Align internal teams on shared impact language
  • Review metrics like CO₂e, VOCs, sourcing, energy

6. GTM Realignment & Strategic Debrief

We wrap with a tactical debrief and action plan to:

  • Reframe your message around outcomes
  • Adjust sales and marketing assets
  • Prioritize immediate traction levers

What You Get — Deliverables

  • Buyer Insight Report: Curated buyer quotes, pain points, and context from interviews.
  • Decision Drivers Dashboard: Visual map of the motivators behind purchase decisions.
  • Adoption Gap Report: Where your sustainability value fails to convert, and why.
  • Stakeholder Alignment Profiles: Role-based insights for engineers, ESG officers, procurement, etc.
  • Intro to LCA Toolkit: Practical deck + language to make impact data commercially usable.
  • Strategic Action Plan:GTM-ready messaging shifts, targeting changes, and playbook for activation.

Outcomes you will Measure

By the end of the 3-week sprint, your team will:

  • Understand what's blocking adoption
  • Speak with one voice about sustainability value
  • Be ready to reposition with buyer-backed confidence
  • Be set up for deeper LCA applications and future GTM phases

Let’s Identify What’s Holding You Back

In 15 minutes, we’ll help you spot the root cause of misalignment — and show you how to reposition for traction and growth.

Schedule a Call