Our IMPACT- 4 Methodology
Our structured, insight-driven approach reveals in 4 steps where your product fits in the market—and how to position it to win.
Drivers Discovery
We build a custom Buying Drivers Map using LCA data to identify what actually motivates your target B2B buyer: cost savings, risk reduction, strategic differentiation or regulatory compliance.
Eco-Product Assessment
We assess how well your product activates those drivers—and where it falls short. This gap analysis is the key to unlocking positioning that resonates commercially.
Market Re-Alignment
We reframe your product’s value proposition to match the priorities of decision-makers. We sharpen your messaging, metrics, and use cases to drive adoption in complex B2B sales environments.
Insight for Future R&D
We deliver tools and insights that help you extend this alignment across your portfolio—and future-proof your product strategy.
Not Sure Where to Start? Try Our Free Online Assessment
This 5-minute assessment uncovers hidden disconnects between your product and real buyer priorities—based on insights from 100+ product audits.
It’s fast, strategic, and built for decision-makers.
Start now to avoid sunk costs—and discover what’s silently holding your product back.