Even the Best Products Don’t Sell Themselves
If buyers aren’t adopting your sustainable product, it’s not because they don’t care — it’s because they don’t see the value clearly enough to act.
The Clarity Diagnostic is a 3-week deep dive into what your buyers actually think, what’s blocking them from buying, and how to reposition your product to align with what drives real-world B2B decisions.
Step 1: Clarity Diagnostic
(3-week sprint)
Understand why your product isn’t converting — straight from your buyers.
You can’t fix misalignment from the inside. In just three weeks, we surface what matters to your market through structured interviews, friction mapping, and voice-of-customer insight — and tie it back to your product’s impact story using LCA.
What’s included:
- Market Reality Scan
- Buyer Voice Interviews (5–8)
- Motivation & Friction Mapping
- LCA Enablement Workshop
- Strategic Go-to-Market Realignment Session
Deliverables:
- Buyer Insight Report
- Decision Drivers Dashboard
- Adoption Gap Analysis
- Stakeholder Alignment Profiles
- LCA Toolkit
- Strategic Action Plan
Step 2: Credibility Reset
Rebuild your message with positioning buyers trust.
This phase turns your sustainability claims into buyer-facing proof — grounded in numbers, not noise. We close the gap between what you're saying and what your market actually needs to hear to buy.
What’s included:
- Deep buyer–messaging gap analysis
- Sustainability proof point calibration (LCA metrics, ROI, compliance)
- Messaging refinement workshops
- Sales enablement assets (decks, one-pagers, talking points)
Step 3: Alignment Engine
Keep your teams in sync — and your story market-ready.
Sustainable products evolve. So should your positioning. We ensure internal alignment stays tight as products iterate, markets shift, and ESG pressures grow.
What’s included:
- Quarterly strategic alignment check-ins
- Voice-of-customer refresh cycles
- Innovation positioning support
- Eco-commercial roadmap advising
Let’s Identify What’s Holding You Back
In 15 minutes, we’ll help you spot the root cause of misalignment — and show you how to reposition for traction and growth.